Reader Engagement

Coronavirus Coverage: The Effects of Headlines and Images on Facebook

Coronavirus Coverage: The Effects of Headlines and...

August 13, 2020

Coronavirus news can be overwhelming. To determine if newsrooms can help counteract the fatigue, the Center for Media Engagement tested the effects of three types of headlines and two types…
Covering Coronavirus: How Audience Needs are Changing and How Newsroom Coverage Compares

Covering Coronavirus: How Audience Needs are Chang...

May 26, 2020

The Center for Media Engagement took a snapshot of local news’ Facebook posts and public perceptions of local coverage of the coronavirus pandemic and compared it with coverage and public…
Covering Coronavirus: A Snapshot of the Information People Want and What Local Newsrooms are Reporting

Covering Coronavirus: A Snapshot of the Informatio...

April 1, 2020

The Center for Media Engagement took a snapshot of the stories local newspaper and broadcast news outlets posted to Facebook on March 23, 2020. On the same day, we launched…
Reporter Bios Alone Aren’t Enough to Boost Trust

Reporter Bios Alone Aren’t Enough to Boost T...

February 27, 2020

Providing reporter bios on a news website is a common practice. The Center for Media Engagement has already shown that reporter bios, when used in combination with other trust strategies,…
Testing Behind the Story Cards

Testing Behind the Story Cards

January 30, 2020

We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news. Read More
What People Want to Know About the News

What People Want to Know About the News

October 31, 2019

Knowing what readers want out of a story – or what they think newsrooms often fail to address – provides an opportunity to increase trust. Read More
Story Labels Alone Don’t Increase Trust

Story Labels Alone Don’t Increase Trust

October 3, 2019

The Center for Media Engagement wanted to find out if labeling news stories (using labels such as news, analysis, opinion, or sponsored content) increases trust. Read More
The Keys to Powerful Solutions Journalism

The Keys to Powerful Solutions Journalism

August 22, 2019

  Solutions journalism offers comprehensive coverage of an issue by proposing solutions rather than just focusing on the problem. The Center for Media Engagement set out to determine how certain…
Clickbait Content May Not Be Click-worthy

Clickbait Content May Not Be Click-worthy

May 16, 2019

In today’s highly competitive digital environment, it can be tempting to turn to clickbait news. But covering news that emphasizes outrageous behavior by political leaders might actually backfire. Read More
Journalism Through Theater: How An Art Form Can Inform

Journalism Through Theater: How An Art Form Can In...

March 26, 2019

In our latest research, the Center for Media Engagement (CME) partnered with The Center for Investigative Reporting (CIR) and StoryWorks to examine how theater and journalism can be combined to…
Building Trust: What Works for News Organizations

Building Trust: What Works for News Organizations

February 26, 2019

The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences. Read More
Making Strangers Less Strange

Making Strangers Less Strange

November 14, 2018

In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse…
Using Links to Keep Readers on News Sites

Using Links to Keep Readers on News Sites

September 26, 2018

Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content Read…
Subscription Messages

Subscription Messages

September 5, 2018

With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms. Read More
News Awareness in Fresno, Kansas City, and Macon

News Awareness in Fresno, Kansas City, and Macon

August 24, 2018

Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt…
Online Quizzes and Interest in Political News

Online Quizzes and Interest in Political News

April 4, 2018

Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics. Read More
A Progress Report: Media Engagement Through Theater

A Progress Report: Media Engagement Through Theate...

February 14, 2018

In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo:…
Chicago News Landscape

Chicago News Landscape

January 10, 2018

The Center for Media Engagement partnered with a local news organization, City Bureau, to explore attitudes towards, and preferences for, Chicago news media. Read More
Trust in Online News

Trust in Online News

December 12, 2017

The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement's research with the Trust…
General Election News Coverage: What Engages Audiences Down the Ballot

General Election News Coverage: What Engages Audie...

April 6, 2017

In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and…
Mobile News Notifications

Mobile News Notifications

October 27, 2016

People who receive mobile news notifications more frequently visit the corresponding news applications. Read More
Primary Election Coverage: What Types of News Engage Audiences

Primary Election Coverage: What Types of News Enga...

October 11, 2016

Do audiences engage more with news coverage of campaign strategy or issues? Read More
How One Community Responded to Solutions Journalism

How One Community Responded to Solutions Journalis...

September 20, 2016

In response to a newspaper series on the issue of poverty, the public tweeted more about poverty. The discussion, however, lasted only a short period. Read More
Investigating the Influence of “Clickbait” News Headlines

Investigating the Influence of “Clickbait...

August 9, 2016

We tested whether headlines written using varying levels of uncertainty prompt different reactions. Read More
A Digital News Snapshot: An Analysis of 25 of the Top Sites Across Platforms

A Digital News Snapshot: An Analysis of 25 of the ...

July 20, 2016

As news habits change, it's important to understand what is available for news audiences across various platforms. Read More
Solutions Headlines

Solutions Headlines

June 2, 2016

Solutions-oriented headlines yield a modest increase in clicks over non-solutions headlines, but other factors may also affect clicks. Read More
Solutions Journalism & News Engagement

Solutions Journalism & News Engagement

March 29, 2016

There are benefits to newsrooms using solutions-based journalism, but it is not a cure-all for audience engagement. Read More
The Current State of News Headlines

The Current State of News Headlines

December 1, 2015

Headlines are the marquees of news stories. These short statements located at the beginning of an article frame the information that is to follow. They encapsulate a portion of the…
Solutions Journalism

Solutions Journalism

June 2, 2014

We found that solutions-based reporting may be an effective journalistic tool that serves the needs of both audiences and news organizations, and that it has the potential to increase reader…
Analysis of News Sites

Analysis of News Sites

March 13, 2014

We examined 155 U.S. newspaper and television news websites to understand how they were using social media buttons, comment sections, online polls, lists of hyperlinks, and mobile version. Read More
Hyperlinks

Hyperlinks

September 18, 2013

Can hyperlinks be presented on a page in a way that prompts additional news use, as opposed to entertainment stories? And can hyperlinks be presented on a page in ways…