Journalism

Technology’s Impact on Political Knowledge and Par...

May 28, 2021

The Digital Media Research Program in the Moody College of Communication sought to gain a more in-depth understanding of communication technology’s impact on political knowledge and participation. Read More
Technology’s Impact on Political Knowledge and Participation

Cable News is Politicizing Coronavirus Coverage

April 19, 2021

Throughout the coronavirus pandemic, television news has served as a crucial source of information for Americans. In fact, many networks saw record ratings during the crisis. News coverage not only…
Cable News is Politicizing Coronavirus Coverage

What We Learned in 2020 – And How It Can Help News...

January 13, 2021

Ten takeaways from our research that can help newsrooms and journalists tackle challenges in the year ahead.  Read More
What We Learned in 2020 – And How It Can Help Newsrooms In the Year Ahead

What Comment Sections Mean to Newsrooms

December 30, 2020

Though it may be tempting to turn them off when conversations turn argumentative or when the task of moderating becomes a burden, the decision could end up cutting down on…
What Comment Sections Mean to Newsrooms

Strategies for Bridging Divides

October 9, 2020

Political divides are pushing coworkers, friends, and families apart. Newsrooms can help people find common ground by sharing these strategies for approaching difficult discussions. Read More
Strategies for Bridging Divides

4 Steps To Help Build Trust with TV News Audiences

August 5, 2020

Based on focus group findings, we share four steps newsrooms can take while writing stories to help build trust. Read More
4 Steps To Help Build Trust with TV News Audiences

Coronavirus Coverage: Adapting to Changing Audienc...

July 8, 2020

As people adjust to the ongoing presence of coronavirus in everyday life, their appetites for news stories on the subject are changing Read More
Coronavirus Coverage: Adapting to Changing Audience Needs

The Coronavirus Coverage Audiences Want

April 13, 2020

A coverage snapshot that can help newsrooms identify where coverage overlaps with viewer appetite—and where there are opportunities to provide more of the stories viewers want. Read More
The Coronavirus Coverage Audiences Want

Newsroom Tips for Covering Coronavirus

March 19, 2020

Newsroom resources are likely strained as coronavirus updates keep coming in. Here are 5 research-backed ideas to help you connect with your audience. Read More
Newsroom Tips for Covering Coronavirus

Transparency is Great…If Readers Notice

February 15, 2020

We teamed up with McClatchy to test whether a card that shows how and why a story was written can help demonstrate transparency and build trust. Read More
Transparency is Great…If Readers Notice

10 Newsroom Lessons We Learned in 2019

December 19, 2019

10 Newsroom Lessons We Learned in 2019. Read More
10 Newsroom Lessons We Learned in 2019

What People Want in a News Story

December 18, 2019

What questions do readers have about your stories? Taking their answers into account during the reporting process can better connect readers to your content and build trust. Read More
What People Want in a News Story

Story Labels Alone Don’t Increase Trust

December 1, 2019

Many newsrooms add a label like news, analysis, opinion, or sponsored content to stories. But do readers actually notice these labels? And do the labels help increase trust? Read More
Story Labels Alone Don’t Increase Trust

5 Keys to Powerful Solutions Journalism

November 10, 2019

We know solutions journalism can make people feel more informed, optimistic, and engaged in an issue. But what is it about solutions journalism that makes them feel this way?   Read More
5 Keys to Powerful Solutions Journalism

Are You Checking On Your Comment Moderators?

August 1, 2019

As more news organizations turn to moderators (or their own journalists or employees) to take on the comments section, it’s important to know how the job is affecting those performing…
Are You Checking On Your Comment Moderators?

Politicians Behaving Badly: Why Covering the Story...

May 22, 2019

Covering the latest outrageous political story could hurt the credibility of your news organization. Read More
Politicians Behaving Badly: Why Covering the Story Could Backfire

Want to Build Audience Trust? Try Using This Box

March 27, 2019

Audience trust is key to a newsroom’s success. But in this era of “fake news” and fading confidence in the media, it can be difficult to earn. Read More
Want to Build Audience Trust? Try Using This Box

How Newsrooms Can Help Unite a Divided America

February 7, 2019

Bringing opposing groups together is a challenge, but it’s an important task the media needs to take on. Read More
How Newsrooms Can Help Unite a Divided America

Strategies for Gaining New Subscribers

January 18, 2019

Subscriptions, donations, and memberships are critical for many newsrooms’ business models. But what strategies work for gaining new subscribers? Read More
Strategies for Gaining New Subscribers

10 Newsroom Lessons We Learned in 2018

December 17, 2018

10 newsroom lessons we learned in 2018. Read More
10 Newsroom Lessons We Learned in 2018

Why We Really Need to Stop Saying Fake News

August 23, 2018

Exposure to the phrase “fake news” might matter more than exposure to fake news itself. Read More
Why We Really Need to Stop Saying Fake News