About Us

The Center for Media Engagement envisions a vibrant American news media that more effectively empowers the public to understand, appreciate, and participate in the democratic exchange of ideas.

We are a first-of-its-kind center that conducts original, groundbreaking research alongside newsrooms, social media platforms, and organizations looking to influence media practices for the benefit of democracy. We translate our theoretically driven and methodologically rigorous research into tools and strategies that these same stakeholders and collaborators can employ for the greater good.

We work to accomplish this goal by testing strategies for informing audiences, promoting substantive discourse, and helping citizens to understand diverse views. At the same time, we help media organizations achieve their business goals by analyzing outcomes like subscriptions, clicks, and time on page.

In a new approach to tackling societal divides, the Center for Media Engagement launched the method of connective democracy. Connective democracy unites newsrooms, scholars, platforms, and public policy entities in a methodical approach toward bridging gaps in our society. The center will spend the next several years working on a vision to promote connective democracy.

The Center for Media Engagement is part of the Moody College of Communication at The University of Texas at Austin.


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