Reader Engagement

Clickbait Content May Not Be Click-worthy

Clickbait Content May Not Be Click-worthy

May 16, 2019

Newsrooms have employed a variety of strategies to engage audiences in today’s highly competitive digital news environment.1 In an earlier study about clickbait, we…
Journalism
Journalism Through Theater: How An Art Form Can Inform

Journalism Through Theater: How An Art Form Can In...

March 26, 2019

In our latest research, the Center for Media Engagement (CME) partnered with The Center for Investigative Reporting (CIR) and StoryWorks to examine how theater and journalism can be combined to create a powerful message.
Journalism
Building Trust: What Works for News Organizations

Building Trust: What Works for News Organizations

February 26, 2019

The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences.
Journalism
Making Strangers Less Strange

Making Strangers Less Strange

November 14, 2018

In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse groups together.
Journalism
Using Links to Keep Readers on News Sites

Using Links to Keep Readers on News Sites

September 26, 2018

Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content
Journalism
Subscription Messages

Subscription Messages

September 5, 2018

With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms.
Journalism
News Awareness in Fresno, Kansas City, and Macon

News Awareness in Fresno, Kansas City, and Macon

August 24, 2018

Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot "fake news," but less than three-quarters of the people could correctly select fake headlines.
Journalism
Why We Really Need to Stop Saying Fake News

Why We Really Need to Stop Saying Fake News

August 23, 2018

Exposure to the phrase “fake news” might matter more than exposure to fake news itself.
Journalism
Political Coverage on Facebook

Political Coverage on Facebook

June 28, 2018

With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook.
Journalism, Social Platforms
Online Quizzes and Interest in Political News

Online Quizzes and Interest in Political News

April 4, 2018

Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.
Journalism
A Progress Report: Media Engagement Through Theater

A Progress Report: Media Engagement Through Theate...

February 14, 2018

In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)
Journalism
Chicago News Landscape

Chicago News Landscape

January 10, 2018

With the help of City Bureau, our researchers analyzed what people in Chicago think about the news media and how it varies depending on where people live.
Journalism
Trust in Online News

Trust in Online News

December 12, 2017

The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement's research with the Trust Project.
Journalism
A Survey of Snapchat Users: Media, Politics, & the 2016 Election

A Survey of Snapchat Users: Media, Politics, &...

June 8, 2017

In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics.
Journalism
A Survey of Snapchat Users: Media, Politics, & the 2016 Election

A Survey of Snapchat Users: Media, Politics, &...

June 8, 2017

In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics.
General Election News Coverage: What Engages Audiences Down the Ballot

General Election News Coverage: What Engages Audie...

April 6, 2017

In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and social referrals.
Journalism
General Election News Coverage: What Engages Audiences Down the Ballot

General Election News Coverage: What Engages Audie...

April 6, 2017

In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and social referrals.
Mobile News Notifications

Mobile News Notifications

October 27, 2016

People who receive mobile news notifications more frequently visit the corresponding news applications.
Journalism
Primary Election Coverage: What Types of News Engage Audiences

Primary Election Coverage: What Types of News Enga...

October 11, 2016

Do audiences engage more with news coverage of campaign strategy or issues?
Journalism
How One Community Responded to Solutions Journalism

How One Community Responded to Solutions Journalis...

September 20, 2016

In response to a newspaper series on the issue of poverty, the public tweeted more about poverty. The discussion, however, lasted only a short period.
Journalism
Investigating the Influence of “Clickbait” News Headlines

Investigating the Influence of “Clickbait...

August 9, 2016

We tested whether headlines written using varying levels of uncertainty prompt different reactions.
Investigating the Influence of “Clickbait” News Headlines

Investigating the Influence of “Clickbait...

August 9, 2016

We tested whether headlines written using varying levels of uncertainty prompt different reactions.
Journalism
A Digital News Snapshot: An Analysis of 25 of the Top Sites Across Platforms

A Digital News Snapshot: An Analysis of 25 of the ...

July 20, 2016

As news habits change, it's important to understand what is available for news audiences across various platforms.
Journalism
Solutions Headlines

Solutions Headlines

June 2, 2016

Solutions-oriented headlines yield a modest increase in clicks over non-solutions headlines, but other factors may also affect clicks.
Journalism
Solutions Journalism & News Engagement

Solutions Journalism & News Engagement

March 29, 2016

There are benefits to newsrooms using solutions-based journalism, but it is not a cure-all for audience engagement.
Journalism
Solutions Journalism & News Engagement

Solutions Journalism & News Engagement

March 29, 2016

There are benefits to newsrooms using solutions-based journalism, but it is not a cure-all for audience engagement.
The Current State of News Headlines

The Current State of News Headlines

December 1, 2015

Summary Headlines are the marquees of news stories. These short statements located at the beginning of an article frame the information that is to follow. They encapsulate a…
Journalism
Solutions Journalism

Solutions Journalism

June 2, 2014

We found that solutions-based reporting may be an effective journalistic tool that serves the needs of both audiences and news organizations, and that it has the potential to increase reader engagement.
Journalism
Analysis of News Sites

Analysis of News Sites

March 13, 2014

We examined 155 U.S. newspaper and television news websites to understand how they were using social media buttons, comment sections, online polls, lists of hyperlinks, and mobile version.
Journalism
Hyperlinks

Hyperlinks

September 18, 2013

Can hyperlinks be presented on a page in a way that prompts additional news use, as opposed to entertainment stories? And can hyperlinks be presented on a page in ways that encourage visitors to view editorial content from different political perspectives?
Journalism