Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content
With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms.
Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot “fake news,” but less than three-quarters of the people could correctly select fake headlines.
Exposure to the phrase “fake news” might matter more than exposure to fake news itself.
With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook.
After interviewing 75 female professional journalists, researchers found that online harassment is a pressing issue that requires immediate attention.
Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.
In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)
With the help of City Bureau, our researchers analyzed what people in Chicago think about the news media and how it varies depending on where people live.
The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement’s research with the Trust Project.
Redesigning a website’s homepage could improve page views and time on page, according to a CME study that was conducted in conjunction with the launch of two news organizations’ redesigned homepages.
In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics.
The Center for Media Engagement with the Agora Journalism Center at the University of Oregon partnered to host a regional news engagement workshop focused on engagement and political coverage.
In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and social referrals.
We partnered with 20 U.S.-based news organizations to conduct one of the largest-ever surveys of online news commenters.
CME recently hosted their first Social Media Summit, a day-long gathering to discuss experiences, benefits, and challenges of using social media.
People who receive mobile news notifications more frequently visit the corresponding news applications.
Do audiences engage more with news coverage of campaign strategy or issues?
In response to a newspaper series on the issue of poverty, the public tweeted more about poverty. The discussion, however, lasted only a short period.
By interviewing working journalists, we learned that they do read the comments and respond to commenters.
Our survey of news editors and directors offers a glimpse at current newsroom practices.
We tested whether headlines written using varying levels of uncertainty prompt different reactions.
As news habits change, it’s important to understand what is available for news audiences across various platforms.
This report describes what we learned from analyzing 9,616,211 comments people posted to The New York Times website.
For our latest workshop, participants shared their experiences with using tools and brainstormed new tools
Solutions-oriented headlines yield a modest increase in clicks over non-solutions headlines, but other factors may also affect clicks.
There are benefits to newsrooms using solutions-based journalism, but it is not a cure-all for audience engagement.
We describe the demographic makeup, attitudes, and behaviors of the people who comprise the online commenting world.
There is a significant increase in page views and learning from articles when people browse a news website with a contemporary design compared to one with a classic, newsprint-style layout.
People are more willing to get involved in political discussion when they’re provided with background information containing pro and con arguments.
Through six focus groups, we learned that people prefer in-person discussions about politics rather than those that take place online, and are concerned that political discussion might lead to conflict.
There are several benefits – and limits – to using a three-column comment section as opposed to using a traditional one-column section.
For its second News Engagement Workshop, the Center for Media Engagement brought together 11 digital news leaders to share ideas for improving online news.
For three months, we attempted to code for incivility within online news comments in new ways. In this progress report, we share thoughts on what worked, what didn’t, and what research can be done next.
Uncivil comments decreased when a journalist interacted with online commenters.
We have partnered with the National Institute for Civil Discourse to research how to improve online discourse. We began by reviewing academic research on creating civil online spaces. In the coming months, we will conduct a series of focus groups to understand people’s thoughts about discussing politics online.
We found that solutions-based reporting may be an effective journalistic tool that serves the needs of both audiences and news organizations, and that it has the potential to increase reader engagement.
Ten digital news innovators came together to visit about current practices and future possibilities at the Center for Media Engagement’s first News Engagement Workshop.
We examined 155 U.S. newspaper and television news websites to understand how they were using social media buttons, comment sections, online polls, lists of hyperlinks, and mobile version.
Can hyperlinks be presented on a page in a way that prompts additional news use, as opposed to entertainment stories? And can hyperlinks be presented on a page in ways that encourage visitors to view editorial content from different political perspectives?
Although polls can be engaging for site visitors, there are downsides. Quizzes help news audiences learn more in a fun and engaging way.
What if, instead of clicking a “Like” button, one could click “Respect”?