Social Platforms
Journalist Engagement in Facebook Comments: Try Ac...
March 24, 2021
We tested journalist responses to Facebook comments on news stories in order to find out which responses led to more positive perceptions regarding the news outlets and its comment moderation. The messages were tested in the U.S. and Germany to see how well they worked across different cultures....
Coronavirus Coverage: The Effects of Headlines and...
August 13, 2020
Coronavirus news can be overwhelming. To determine if newsrooms can help counteract the fatigue, the Center for Media Engagement tested the effects of three types of headlines and two types of images on news Facebook posts....
Images That Generate Clicks Among Both Liberals an...
December 17, 2019
The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…...
Political Coverage on Facebook
June 28, 2018
With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook....
Social Media Buttons in Comment Sections
September 18, 2013
What if, instead of clicking a “Like” button, one could click “Respect”?...
How the Public Views Deletion of Offensive Comment...
June 16, 2021