About Us
The Center for Media Engagement envisions a vibrant American media ecosystem that more effectively empowers the public to understand, appreciate, and participate in the democratic exchange of ideas. We are a first-of-its-kind center that conducts original, groundbreaking research alongside newsrooms, social media platforms, and organizations looking to influence media practices… Read More
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Our Research
The Center for Media Engagement is dedicated to doing systematic research on tools and strategies that can help news organizations.
News Site Analysis
April 16, 2014
The Center for Media Engagement released a report on how newspapers and television news stations use interactive features on their websites. The team surveyed 155 websites to see how features like social media buttons, comment sections and online polls were used. Read More
News Engagement Workshop – Austin
Ten digital news innovators recently came together to visit about current practices and future possibilities at a workshop hosted by the Center for Media Engagement. Read More
Analysis of News Sites
We examined 155 U.S. newspaper and television news websites to understand how they were using social media buttons, comment sections, online polls, lists of hyperlinks, and mobile version. Read More
Homepage
Hyperlinks
Can hyperlinks be presented on a page in a way that prompts additional news use, as opposed to entertainment stories? And can hyperlinks be presented on a page in ways that encourage visitors to view editorial content from different political perspectives? Read More
How Online Quizzes Can Benefit Newsroom Websites
Although polls can be engaging for site visitors, there are downsides. Quizzes help news audiences learn more in a fun and engaging way. Read More
Social Media Buttons in Comment Sections
What if, instead of clicking a “Like” button, one could click “Respect”? Read More