More Research

The Ethics of TikTok Trends

September 15, 2022

When do popular TikTok trends become unethical? Read More
The Ethics of TikTok Trends

Bridging Political Divides with Facebook Memes

April 28, 2022

Previous research by the Center for Media Engagement found that a sense of common humanity – where people recognize that their own failings are common human experiences – can help…
Bridging Political Divides with Facebook Memes

Testimony: “A Growing Threat: The Impact of ...

April 26, 2022

Testimony of Samuel Woolley, Ph.D. for Congressional hearing "A Growing Threat: The Impact of Disinformation Targeted at Communities of Color." Read More
Testimony: “A Growing Threat: The Impact of Disinformation Targeted at Communities of Color”

Advertiser Spending on Primetime News Throughout t...

March 14, 2022

Throughout the coronavirus pandemic, television news served as a crucial source of information for the public. But our past research showed that coverage of the virus was politicized in ways…
Advertiser Spending on Primetime News Throughout the Coronavirus Pandemic

Making Your Political Point Online Without Driving...

December 15, 2021

The Center for Media Engagement tested a tool that makes digital conversations across divides easier: expressing humility when sharing a political opinion. The results showed that writing online posts with…
Making Your Political Point Online Without Driving People Away

A Better Way to Tell Protest Stories

October 28, 2021

Protest coverage often casts protesters and their causes in a negative light, particularly when covering underrepresented groups. To help journalists frame stories in ways that do not harm these groups,…
A Better Way to Tell Protest Stories

Landscape of the UK Science Engagement Training Co...

September 7, 2021

To help understand the impact and effectiveness of science engagement training in the UK, and what trainers and funders in the United States could learn from it, the Center for…
Landscape of the UK Science Engagement Training Community

Quiz Creator

Our research shows that online quizzes are enjoyable, help people learn, and encourage people to spend more time on a web page. Using our quiz creator, you can make interactive, embeddable quizzes that are proven to increase engagement online. Get started to add a quiz to your site in three easy steps.

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Engaging Buttons

It’s easy to click “Like” on a heartwarming story about a local hero. But what about a fair, but counter-attitudinal, post in a comment section? Our research shows that people are more likely to click “Respect” than “Like” in comment sections, and are significantly more likely to click “Respect” when the view expressed differs from their own.