More Research

Imperfections or Revealing Mistakes on Twitter?

November 30, 2022

What ethical concerns arise when Twitter users can edit their tweets? Read More
Imperfections or Revealing Mistakes on Twitter?

STEM Graduate Students’ Perspectives on Scie...

November 17, 2022

The Center for Media Engagement conducted interviews with STEM graduate students in the U.S. and Canada to learn more about their activities that engage with the public, about how they…
STEM Graduate Students’ Perspectives on Science Communication and their Sense of Belonging in these Space

Talking Politics on WhatsApp: a Survey of Cuban, I...

November 2, 2022

We asked WhatsApp users in three sub-groups (Cuban Americans, Mexican Americans, and Indian Americans) about their perceptions of the platform; their news and information consumption behaviors; and their encounters with…
Talking Politics on WhatsApp: a Survey of Cuban, Indian, and Mexican American Diaspora Communities in the United States

Understanding Election Fraud Beliefs: Interviews ...

June 9, 2022

The Center for Media Engagement interviewed 56 people who believed that Donald Trump most likely won the 2020 presidential election to talk about their political outlooks, how they constructed their…
Understanding Election Fraud Beliefs: Interviews with People Who Think Trump Likely Won the 2020 Election

Bridging Political Divides with Facebook Memes

April 28, 2022

Previous research by the Center for Media Engagement found that a sense of common humanity – where people recognize that their own failings are common human experiences – can help…
Bridging Political Divides with Facebook Memes

Advertiser Spending on Primetime News Throughout t...

March 14, 2022

Throughout the coronavirus pandemic, television news served as a crucial source of information for the public. But our past research showed that coverage of the virus was politicized in ways…
Advertiser Spending on Primetime News Throughout the Coronavirus Pandemic

Making Your Political Point Online Without Driving...

December 15, 2021

The Center for Media Engagement tested a tool that makes digital conversations across divides easier: expressing humility when sharing a political opinion. The results showed that writing online posts with…
Making Your Political Point Online Without Driving People Away

Quiz Creator

Our research shows that online quizzes are enjoyable, help people learn, and encourage people to spend more time on a web page. Using our quiz creator, you can make interactive, embeddable quizzes that are proven to increase engagement online. Get started to add a quiz to your site in three easy steps.

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engaging buttons plugin

Engaging Buttons

It’s easy to click “Like” on a heartwarming story about a local hero. But what about a fair, but counter-attitudinal, post in a comment section? Our research shows that people are more likely to click “Respect” than “Like” in comment sections, and are significantly more likely to click “Respect” when the view expressed differs from their own.