Using Links to Keep Readers on News Sites

Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content

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Related Research

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    After interviewing 75 female professional journalists, researchers found that online harassment is a pressing issue that requires immediate attention.

Our mission: Improve media engagement.

The Center for Media Engagement provides news organizations research-based techniques for engaging digital audiences in commercially viable and democratically beneficial ways.

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Funders and Partners

Democracy Fund
Knight Foundation
Facebook
William and Flora Hewlett Foundation
Rita Allen Foundation
Google
Moody College of Communication
Robert R. McCormick Foundation
Solutions Journalism Network
The Lenfest Institute
The News Integrity Initiative
The Coral Project
The Omidyar Network
Santa Clara University, Trust Project