More Research

The Latest in Dirty Campaign Tricks?

October 20, 2021

Do cheapfakes raise new ethical problems in political communication? Read More
The Latest in Dirty Campaign Tricks?

Landscape of the UK Science Engagement Training Co...

September 7, 2021

To help understand the impact and effectiveness of science engagement training in the UK, and what trainers and funders in the United States could learn from it, the Center for…
Landscape of the UK Science Engagement Training Community

How Politics, Generation, News Use, and Time Onlin...

August 26, 2021

The Center for Media Engagement investigated how certain socio-political differences — including where people get their news, time spent online, political views, and age — relate to people’s views about…
How Politics, Generation, News Use, and Time Online Play Into Attitudes About Anonymity

How Local Newsrooms Can Better Connect with Conser...

August 16, 2021

The Center for Media Engagement partnered with Trusting News and 27 local newsrooms to investigate how news organizations can help bridge the divide between the media and American conservative and…
How Local Newsrooms Can Better Connect with Conservative and Right-Leaning Audiences

How to Connect with Disinvested Local News Audienc...

July 7, 2021

The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents perceive local media and how they think that media can better serve their communities.…
How to Connect with Disinvested Local News Audiences
offensive comments

How the Public Views Deletion of Offensive Comment...

June 16, 2021

The Center for Media Engagement teamed up with researchers in three countries to examine how the public perceives comment deletion and the moderators who do it. Read More
How the Public Views Deletion of Offensive Comments
contentious issues

What Americans Know and Don’t Know about Con...

May 20, 2021

We asked adults about a range of hot-button issues to find out how much the American public knows about contentious political issues. Read More
What Americans Know and Don’t Know about Contentious Issues

Journalist Engagement in Facebook Comments: Try Ac...

March 24, 2021

We tested journalist responses to Facebook comments on news stories in order to find out which responses led to more positive perceptions regarding the news outlets and its comment moderation.…
Journalist Engagement in Facebook Comments: Try Acknowledging Commenters’ Emotions

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Engaging Buttons

It’s easy to click “Like” on a heartwarming story about a local hero. But what about a fair, but counter-attitudinal, post in a comment section? Our research shows that people are more likely to click “Respect” than “Like” in comment sections, and are significantly more likely to click “Respect” when the view expressed differs from their own.