News Trust

How to Signal Trust in a Google Search

How to Signal Trust in a Google Search

January 27, 2021

The Center for Media Engagement tested several versions of a Knowledge Panel — a search sidebar that provided information about a news outlet — to see which elements affected trust.…
News Distrust Among Black Americans is a Fixable Problem

News Distrust Among Black Americans is a Fixable P...

November 18, 2020

The Center for Media Engagement asked Black Americans how news organizations can better cover their communities to help bridge the divide between them and the media. Read More
Gaining Trust in TV News

Gaining Trust in TV News

June 30, 2020

The Center for Media Engagement examined how TV news stations can increase trust by including certain elements in a story. Read More
Reporter Bios Alone Aren’t Enough to Boost Trust

Reporter Bios Alone Aren’t Enough to Boost T...

February 27, 2020

Providing reporter bios on a news website is a common practice. The Center for Media Engagement has already shown that reporter bios, when used in combination with other trust strategies,…
Testing Behind the Story Cards

Testing Behind the Story Cards

January 30, 2020

We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news. Read More
What People Want to Know About the News

What People Want to Know About the News

October 31, 2019

Knowing what readers want out of a story – or what they think newsrooms often fail to address – provides an opportunity to increase trust. Read More
Story Labels Alone Don’t Increase Trust

Story Labels Alone Don’t Increase Trust

October 3, 2019

The Center for Media Engagement wanted to find out if labeling news stories (using labels such as news, analysis, opinion, or sponsored content) increases trust. Read More
Moderating Uncivil Comments Hurts Trust In News

Moderating Uncivil Comments Hurts Trust In News

July 18, 2019

The Center for Media Engagement’s previous research showed that uncivil comments can taint the perception of a news site. Now, we look at how those comments affect the moderators of…
Building Trust: What Works for News Organizations

Building Trust: What Works for News Organizations

February 26, 2019

The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences. Read More
Trust in Online News

Trust in Online News

December 12, 2017

The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement's research with the Trust…