Social Platforms

Coronavirus Coverage: The Effects of Headlines and Images on Facebook

Coronavirus Coverage: The Effects of Headlines and...

August 13, 2020

Coronavirus news can be overwhelming. To determine if newsrooms can help counteract the fatigue, the Center for Media Engagement tested the effects of three types of headlines and two types…
Images That Generate Clicks Among Both Liberals and Conservatives

Images That Generate Clicks Among Both Liberals an...

December 17, 2019

  The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…
Political Coverage on Facebook

Political Coverage on Facebook

June 28, 2018

With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook. Read More
Engagement Buttons

Engagement Buttons

September 18, 2013

What if, instead of clicking a “Like” button, one could click “Respect”? Read More