Practical Applications

How to Bridge Divides Through Connective Democracy

How to Bridge Divides Through Connective Democracy

October 9, 2020

Political divides are pushing coworkers, friends, and families apart. Putting aside differences to preserve relationships can be a challenge, but there are opportunities to find common ground. Read More
4 Steps To Help Build Trust with TV News Audiences

4 Steps To Help Build Trust with TV News Audiences

August 5, 2020

Based on focus group findings, we share four steps newsrooms can take while writing stories to help build trust. Read More
Coronavirus Coverage: Adapting to Changing Audience Needs

Coronavirus Coverage: Adapting to Changing Audienc...

July 8, 2020

As people adjust to the ongoing presence of coronavirus in everyday life, their appetites for news stories on the subject are changing Read More
The Coronavirus Coverage Audiences Want

The Coronavirus Coverage Audiences Want

April 13, 2020

A coverage snapshot that can help newsrooms identify where coverage overlaps with viewer appetite—and where there are opportunities to provide more of the stories viewers want. Read More
Newsroom Tips for Covering Coronavirus

Newsroom Tips for Covering Coronavirus

March 19, 2020

Newsroom resources are likely strained as coronavirus updates keep coming in. Here are 5 research-backed ideas to help you connect with your audience. Read More
Transparency is Great…If Readers Notice

Transparency is Great…If Readers Notice

February 15, 2020

We teamed up with McClatchy to test whether a card that shows how and why a story was written can help demonstrate transparency and build trust. Read More
10 Newsroom Lessons We Learned in 2019

10 Newsroom Lessons We Learned in 2019

December 19, 2019

10 Newsroom Lessons We Learned in 2019. Read More
What People Want in a News Story

What People Want in a News Story

December 18, 2019

What questions do readers have about your stories? Taking their answers into account during the reporting process can better connect readers to your content and build trust. Read More
Story Labels Alone Don’t Increase Trust

Story Labels Alone Don’t Increase Trust

December 1, 2019

Many newsrooms add a label like news, analysis, opinion, or sponsored content to stories. But do readers actually notice these labels? And do the labels help increase trust? Read More
5 Keys to Powerful Solutions Journalism

5 Keys to Powerful Solutions Journalism

November 10, 2019

We know solutions journalism can make people feel more informed, optimistic, and engaged in an issue. But what is it about solutions journalism that makes them feel this way?   Read More
Are You Checking On Your Comment Moderators?

Are You Checking On Your Comment Moderators?

August 1, 2019

As more news organizations turn to moderators (or their own journalists or employees) to take on the comments section, it’s important to know how the job is affecting those performing…
Politicians Behaving Badly: Why Covering the Story Could Backfire

Politicians Behaving Badly: Why Covering the Story...

May 22, 2019

Covering the latest outrageous political story could hurt the credibility of your news organization. Read More
Want to Build Audience Trust? Try Using This Box

Want to Build Audience Trust? Try Using This Box

March 27, 2019

Audience trust is key to a newsroom’s success. But in this era of “fake news” and fading confidence in the media, it can be difficult to earn. Read More
How Newsrooms Can Help Unite a Divided America

How Newsrooms Can Help Unite a Divided America

February 7, 2019

Bringing opposing groups together is a challenge, but it’s an important task the media needs to take on. Read More
Strategies for Gaining New Subscribers

Strategies for Gaining New Subscribers

January 18, 2019

Subscriptions, donations, and memberships are critical for many newsrooms’ business models. But what strategies work for gaining new subscribers? Read More
Why We Really Need to Stop Saying Fake News

Why We Really Need to Stop Saying Fake News

August 23, 2018

Exposure to the phrase “fake news” might matter more than exposure to fake news itself. Read More