Media Ethics | Advertising/Public Relations

Silhouette of a hand holding a smartphone with the TikTok logo on the screen, set against a tricolor background.

Tik-ing Off Users?

On September 12, 2023, TikTok launched its newest addition to the popular app: TikTok Shop. Originally, TikTok functioned as a video-sharing platform where users shared information, their thoughts and feelings on various topics, and of course, viral dances. However, with the implementation of the marketplace feature, creators now have the… Read More
Tik-ing Off Users?
Man with red contact lenses, face covered in website tattoos, wearing a red cap.

The Ethics of Skinvertising

Getting a tattoo can be a symbolic personal decision, one that is not for everyone. It’s a decision to express something about their personality in a permanent and often publicly visible way. But what if your tattoo was meant to advertise for someone else instead of to display your own… Read More
The Ethics of Skinvertising
Split image: vibrant green leaf veins vs. colorful oil spill pattern, both with white circle focus.

It ain’t Easy Being Green

What are the ethics of greenwashing products in advertising? Read More
It ain’t Easy Being Green
Person in a gray hoodie with text, wearing a light blue mask, looking forward.

More than a Fashion Faux Pas?

Can inclusive advertising survive the heavy hand of Facebook's able-biased AI? Read More
More than a Fashion Faux Pas?
Map highlighting Turkey, Syria, Iraq with text on EU “tourist deal” and borders.

Ethical Targeting or Transgressing Ethics?

Is it ethical to use personalized data to target voters in political ad campaigns? Read More
Ethical Targeting or Transgressing Ethics?
Person in a blue shirt observing a collage of black and white photos with

Privacy versus Products in Targeted Digital Advert...

How far can digital advertisers go in using our personal data to sell their products? Read More
Privacy versus Products in Targeted Digital Advertising
Person drinking a sugary frozen drink labeled

How Much Emotion Can Health Campaigns Ethically Ev...

How far can health campaigns go in convincing people to eat healthy meals? Read More
How Much Emotion Can Health Campaigns Ethically Evoke?
Wooden window frame on stone wall, surrounded by autumn leaves and trees.

Setting the Terms of the Debate

What ethical trade-offs accompany different ways of framing advocacy campaigns in political communication? Read More
Setting the Terms of the Debate
Person with hands on face, eyes closed, appearing distressed.

Whose Image is It to Use?

What ethical choices lie behind the use of images for advocacy campaigns? Read More
Whose Image is It to Use?
Woman with smudged makeup holding paper with drawn smile covering her mouth.

Fighting (Online) Fire with Fire?

What are the ethics of using counterspeech to fight online harassment? Read More
Fighting (Online) Fire with Fire?
Laptop with Facebook ads, camera, yellow cup, mouse, and pencil on a wooden desk.

Politics in the Age of Digital Information Overloa...

What are the ethics of Facebook allowing potentially misleading political ads? Read More
Politics in the Age of Digital Information Overload
Group of people outdoors with text overlay:

Campaigning for Your Enemies

Is it ethical to campaign for opponents you know you can beat? Read More
Campaigning for Your Enemies
Two birds eating a scone with text:

Are there Bigger Fish to Fry in the Struggle for A...

Is PETA right that our anti-animal sayings do more harm than good? Read More
Are there Bigger Fish to Fry in the Struggle for Animal Rights?
Hooded figure with

Ethics and E-Cigarette Advertising

What ethical concerns arise in regulating e-cigarette advertisements? Read More
Ethics and E-Cigarette Advertising
Clear plastic water bottle on a dark table, backlit by a bright window.

Green is the New Color of Money

What are the ethical concerns with "greenwashing" in advertisements to sell products? Read More
Green is the New Color of Money
Men standing with crossed arms, grilling corn and sausages on multiple barbecues in a row.

Advertising Ethics and Social Issues

Gillette walks the razor's edge in using the battle against toxic masculinity in their recent ad campaign. Read More
Advertising Ethics and Social Issues
Red soccer cleat with white logo and laces on green turf.

Entertaining Endorsements in Sports Journalism

What conflicts arise when sports journalists also get endorsement deals? Read More
Entertaining Endorsements in Sports Journalism
Bright, dancing flames with vibrant orange and yellow hues against a dark background.

Just Do It?

Did Nike do too much in their use of Colin Kaepernick and others in their recent advertising campaign? Read More
Just Do It?
Vintage

Side Effects May Include Persuasion

What ethical concerns are raised by direct-to-consumer advertising for pharmaceutical products? Read More
Side Effects May Include Persuasion
Skier in pink suit on snowy slope; mountains and

Covering Female Athletes

What ethical choices are made in how female athletes are portrayed in sports media? Read More
Covering Female Athletes
Hands exchanging a blue beverage can outdoors.

Sweet Justice?

Did Pepsi go too far in its use of protest iconography to sell its product? Read More
Sweet Justice?
Speaker presenting on green consumption; slide reads

The Ethics of Green Advertising

Watch Dr. Lucy Atkinson (UT Austin) talk about the promises and pitfalls of green consumption on Youtube! Read More
The Ethics of Green Advertising