Research

Public Engagement

A Simple Online Game Can Help Bridge Political Div...

November 16, 2023

New research that examines whether an online guessing game that includes questions about political issues can help address people’s misperceptions about the other side....
A Simple Online Game Can Help Bridge Political Divides

Do Democrats and Republicans Live in Different Wor...

June 27, 2023

A look at whether political partisanship is predictive of people's beliefs in true and false claims....
Do Democrats and Republicans Live in Different Worlds?

Person-Centered Terms Encourage Stigmatized Groups...

August 24, 2022

The Center for Media Engagement partnered with Resolve Philly to explore a small, yet impactful, way that journalists can connect with misrepresented or stigmatized audiences: using person-centered language, as opposed to stereotypical labels, to describe communities in news articles....
Person-Centered Terms Encourage Stigmatized Groups’ Trust in News

Understanding Election Fraud Beliefs: Interviews ...

June 9, 2022

The Center for Media Engagement interviewed 56 people who believed that Donald Trump most likely won the 2020 presidential election to talk about their political outlooks, how they constructed their picture of what happened in the election, and what sources they trusted to tell them the truth....
Understanding Election Fraud Beliefs: Interviews with People Who Think Trump Likely Won the 2020 Election

Bridging Political Divides with Facebook Memes

April 28, 2022

Previous research by the Center for Media Engagement found that a sense of common humanity – where people recognize that their own failings are common human experiences – can help bring people together. Now we examine whether this feeling can be fostered with something as simple as a meme....
Bridging Political Divides with Facebook Memes

Making Your Political Point Online Without Driving...

December 15, 2021

The Center for Media Engagement tested a tool that makes digital conversations across divides easier: expressing humility when sharing a political opinion. The results showed that writing online posts with humility can help bridge divides....
Making Your Political Point Online Without Driving People Away

A Better Way to Tell Protest Stories

October 28, 2021

Protest coverage often casts protesters and their causes in a negative light, particularly when covering underrepresented groups. To help journalists frame stories in ways that do not harm these groups, the Center for Media Engagement examined two story areas of particular concern....
A Better Way to Tell Protest Stories

How Local Newsrooms Can Better Connect with Conser...

August 16, 2021

The Center for Media Engagement partnered with Trusting News and 27 local newsrooms to investigate how news organizations can help bridge the divide between the media and American conservative and right-leaning audiences....
How Local Newsrooms Can Better Connect with Conservative and Right-Leaning Audiences

Communicating Science Across Political Divides

August 4, 2021

The Center for Media Engagement asked U.S. citizens about their expectations related to how scientists communicate with them....
Communicating Science Across Political Divides

How to Connect with Disinvested Local News Audienc...

July 7, 2021

The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents perceive local media and how they think that media can better serve their communities....
How to Connect with Disinvested Local News Audiences
contentious issues

What Americans Know and Don’t Know about Con...

May 20, 2021

We asked adults about a range of hot-button issues to find out how much the American public knows about contentious political issues....
What Americans Know and Don’t Know about Contentious Issues

What Americans Know and Don’t Know about Fac...

March 3, 2021

The Center for Media Engagement asked American adults to answer questions about how platforms like Facebook and Google operate. The answers we received revealed important gaps in what the American public knows about how these platforms work....
What Americans Know and Don’t Know about Facebook and Google

News Distrust Among Black Americans is a Fixable P...

November 18, 2020

The Center for Media Engagement asked Black Americans how news organizations can better cover their communities to help bridge the divide between them and the media....
News Distrust Among Black Americans is a Fixable Problem

Being Compassionate with Yourself May Help Bridge ...

September 17, 2020

Being able to form relationships with people you disagree with or viewing them with compassion is not easy. In this study, the Center for Media Engagement wanted to find out what types of personal self-compassion are more common among people who are better at doing this....
Being Compassionate with Yourself May Help Bridge Political Divides

Finding Common Ground: Habits that May Help

August 30, 2020

As politics continue to push Americans further apart, it can be difficult to find common ground. The Center for Media Engagement wanted to see what habits are common in people who find ways to get along with people they disagree with politically....
Finding Common Ground: Habits that May Help

Adding Humanizing Details to News Articles Produce...

August 6, 2020

The Center for Media Engagement wanted to know whether adding humanizing details about people when reporting on controversial political issues could help bring readers together across lines of difference and improve attitudes toward news organizations....
Adding Humanizing Details to News Articles Produces Mixed Results
People Who Disagree with You Politically

How to Talk to People Who Disagree with You Politi...

July 30, 2020

How can you communicate with people you disagree with politically? This report reveals five strategies you can use....
How to Talk to People Who Disagree with You Politically

Images That Generate Clicks Among Both Liberals an...

December 17, 2019

  The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…...
Images That Generate Clicks Among Both Liberals and Conservatives

Making Strangers Less Strange

November 14, 2018

In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse groups together....
Making Strangers Less Strange