Quick Reads

Profile of a cyborg with circuit patterns on head, neck, and shoulder.

3 Tips for Reporting on AI & Automation in Es...

How journalists can help create an accurate public understanding of the true capacities of automated technologies. Read More
3 Tips for Reporting on AI & Automation in Essential Work Industries
Silhouette with political symbols like flags, ballots, and Capitol Hill forming a speech bubble.

Bridging Divides Between Conservatives and Media

Discussions with participants in this Center for Media Engagement study helped identify six approaches journalists can take to better connect with their conservative audiences. Read More
Bridging Divides Between Conservatives and Media
Map of Afghanistan with the text

Solidarity Reporting and Coverage of Afghanistan

Learn about how journalists can apply solidarity journalism to coverage of Afghanistan. Read More
Solidarity Reporting and Coverage of Afghanistan
5 ways to connect with local communities, bold number and teal underline.

5 Ways to Connect with Local Communities

Five strategies for connecting with local communities that come directly from speaking with people who feel the media can do better to reach them. Read More
5 Ways to Connect with Local Communities
Magnifying glass over document with blue checkmark.

How Partisanship Affects Fact-Checking on Facebook

Research shows that Democrats and Republicans are susceptible to believing misinformation about candidates from the opposing party and that Democrats and Republicans respond differently to fact checks. Read More
How Partisanship Affects Fact-Checking on Facebook
Four hands assembling multicolored puzzle pieces.

Connecting with Disinvested Local News Audiences

What a study in two neighborhoods revealed about how journalists anywhere can take to connect with local communities. Read More
Connecting with Disinvested Local News Audiences
Document icon labeled

How a Local Opinion Page Can Slow Polarization

By emphasizing local identity instead of partisan identity, local newspapers can help slow the rising tide of polarization. Read More
How a Local Opinion Page Can Slow Polarization
SXSW graphic, text

How Newsrooms Can Help Bridge Divides: Lessons fro...

Learn from a panel of experts on how newsrooms can better understand their communities and humanize those with diverse views by using the principles of connective democracy. Read More
How Newsrooms Can Help Bridge Divides: Lessons from SXSW 2021
Smartphone displaying a social media post about China's efforts against climate change.

How Journalists Should Respond in Comment Sections

Study results show that when getting involved in the comments, journalists should try to acknowledge commenters’ emotions rather than dismiss them. Read More
How Journalists Should Respond in Comment Sections
Hand holding smartphone displaying news, surrounded by social media icons and target symbol.

Technology’s Impact on Political Knowledge and Par...

The Digital Media Research Program in the Moody College of Communication sought to gain a more in-depth understanding of communication technology’s impact on political knowledge and participation. Read More
Technology’s Impact on Political Knowledge and Participation
Smartphone displaying a search engine homepage with colorful

Signaling Trust Can Begin with a Google Search

Certain signals can act as powerful indicators of trust and should appear when people search for a news outlet. Read More
Signaling Trust Can Begin with a Google Search
News anchor reporting breaking news on TV, surrounded by red virus illustrations.

Cable News is Politicizing Coronavirus Coverage

Our study shows just how politicized coverage of coronavirus has become — and that the implications go beyond the coronavirus pandemic. Read More
Cable News is Politicizing Coronavirus Coverage
Silhouette with facial recognition pattern and scanning frame.

Geolocation Surveillance Roundtable

The University of Texas at Austin’s Center for Media Engagement and the Surveillance Technology Oversight Project (S.T.O.P.) hosted a roundtable about mass surveillance in the age of mass protest. We analyzed how electronic surveillance is used to monitor political protest, mass gatherings, and how location tracking enables microtargeting of propaganda… Read More
Geolocation Surveillance Roundtable
Yellow lightbulb icon with a lightning bolt inside and rays emanating from it.

What We Learned in 2020 – And How It Can Help News...

Ten takeaways from our research that can help newsrooms and journalists tackle challenges in the year ahead.  Read More
What We Learned in 2020 – And How It Can Help Newsrooms In the Year Ahead
Two chat bubbles with avatars exchanging messages, blue and gray tones.

What Comment Sections Mean to Newsrooms

Turning off comment sections could end up cutting down on the time people spend on site and could make the experience worse for users. Read More
What Comment Sections Mean to Newsrooms
Two hands shaking, surrounded by light rays on a neutral background.

Helping Audiences Find Common Ground

Political divides are pushing coworkers, friends, and families apart. Newsrooms can help people find common ground by sharing these strategies for approaching difficult discussions. Read More
Helping Audiences Find Common Ground
Crowd of diverse individuals holding signs at a sunny outdoor protest.

Police could Be Scanning Your Social Media From a ...

Protests following the death of George Floyd in Minneapolis, Minnesota, continue to seize national and global attention. Videos of peaceful protestors demanding justice and rioters setting businesses ablaze have provided two seemingly different narratives of the summer’s intense social activism. There have been protests in at least 1,700 cities across… Read More
Police could Be Scanning Your Social Media From a Summer Protest to Make an Arrest
News anchor on TV screen with map background, holding microphone labeled

4 Steps To Help Build Trust with TV News Audiences

Based on focus group findings, we share four steps newsrooms can take while writing stories to help build trust. Read More
4 Steps To Help Build Trust with TV News Audiences
Tablet displaying an ID card layout with a silhouette, text, and a teal square.

Adapting to Changing Audience Needs

As people adjust to the ongoing presence of coronavirus in everyday life, their appetites for news stories on the subject are changing Read More
Adapting to Changing Audience Needs
Red spherical virus with spike proteins in a dark background.

The Coronavirus Coverage Audiences Want

A coverage snapshot that can help newsrooms identify where coverage overlaps with viewer appetite—and where there are opportunities to provide more of the stories viewers want. Read More
The Coronavirus Coverage Audiences Want
Black and white close-up of a virus with spiky surface.

Newsroom Tips for Covering Coronavirus

Newsroom resources are likely strained as coronavirus updates keep coming in. Here are 5 research-backed ideas to help you connect with your audience. Read More
Newsroom Tips for Covering Coronavirus
Laptop displaying a stylized webpage with blue elements on a gray background.

Transparency is Great…If Readers Notice

We teamed up with McClatchy to test whether a card that shows how and why a story was written can help demonstrate transparency and build trust. Read More
Transparency is Great…If Readers Notice

10 Newsroom Lessons We Learned in 2019

10 Newsroom Lessons We Learned in 2019. Read More
10 Newsroom Lessons We Learned in 2019
Speech bubble with

What People Want in a News Story

What questions do readers have about your stories? Taking their answers into account during the reporting process can better connect readers to your content and build trust. Read More
What People Want in a News Story
Hand holding smartphone displaying a news article.

Story Labels Alone Don’t Increase Trust

Many newsrooms add a label like news, analysis, opinion, or sponsored content to stories. But do readers actually notice these labels? And do the labels help increase trust? Read More
Story Labels Alone Don’t Increase Trust
Hands holding a lit light bulb surrounded by gears and lines on a light gray circle background.

5 Keys to Powerful Solutions Journalism

We know solutions journalism can make people feel more informed, optimistic, and engaged in an issue. But what is it about solutions journalism that makes them feel this way?   Read More
5 Keys to Powerful Solutions Journalism
Two speech bubbles with symbols expressing anger or frustration on a gradient background.

Are You Checking On Your Comment Moderators?

As more news organizations turn to moderators (or their employees) to take on the comments section, it’s important to know how the job is affecting those performing it. Read More
Are You Checking On Your Comment Moderators?
Two business figures argue with speech bubbles overlapping in red and blue.

Covering Outrageous Political Stories Could Backfi...

Covering the latest outrageous political story could hurt the credibility of your news organization. Read More
Covering Outrageous Political Stories Could Backfire

Want to Build Audience Trust? Try Using This Box

Audience trust is key to a newsroom’s success. But in this era of “fake news” and fading confidence in the media, it can be difficult to earn. Read More
Want to Build Audience Trust? Try Using This Box
People on bridge with U.S. flag connecting stone elephant and donkey cliffs, symbolizing politics.

How Newsrooms Can Help Unite a Divided America

Bringing opposing groups together is a challenge, but it’s an important task the media needs to take on. Read More
How Newsrooms Can Help Unite a Divided America