Rachel Weisenthal is a senior at the University of Texas at Austin majoring in Human Relations with a focus on the entertainment industry. With the ultimate goal of working in the music business, Rachel took any and every class available to her regarding the role of mass media and brand development on interpersonal communication and American culture. She spent the fall of 2017 participating in the UT in Los Angeles program, working full time for credit and taking industry-specific classes at night. Having always been fascinated by the role ethics plays in media, both digital and traditional, Rachel is excited to explore these issues through her work with the Media Ethics Initiative.