Ivan Lacasa-Mas (PhD, Universitat Autònoma de Barcelona) is an associate professor in the College of Communication at the Universitat Internacional de Catalunya in Barcelona, where he has been Dean (2009-2015) and Associate Dean (2008-2009, 2015-2016). After focusing on communication research history, now his interests are centered on news media management and user engagement, as well as on the impact of technology on journalism, politics and culture. His most recent projects analyze the consumer-based brand equity of news media firms, and how digitalization and new media affect Opera and its audiences.