Pooja is a Graduate Research Assistant at the Center for Media Engagement. She is a doctoral student at The Stan Richards School of Advertising. Her research interest lies in the intersection of politics, consumer behavior, and emerging media as well as bridging the gap between academia and industry. She has spent almost a decade in the advertising agency industry working on media strategy across all media channels, with a focus on emerging media. Her MA is from Syracuse University and BS from Madras University (India).