Is fighting fake news as simple as it seems to be? What ethical challenges will our efforts to stomp out fake news create? More and more attention is being directed at the impact of fake news on American democracy. Scholars in a range of fields are attempting to determine who is behind fake news propaganda efforts, what its effects are, and how to combat it using technological means. This study looks at the ethical issues raised in the fight against fake news. By developing an outline of a pragmatist media ethics, this article examines the complex ethical terrain of the seemingly simple problem of fake news. Additionally, the pragmatist approach to fake news also allows us to highlight the conflicting values and outcomes at stake in our attempts to conceptualize and eradicate this new ethical challenge in our social media environments. Such an imaginative engagement with the phenomenon of fake news on its own terms is an essential first step in diagnosing its ethical challenges and potential solutions.