newsroom

How to Signal Trust in a Google Search

January 27, 2021

The Center for Media Engagement tested several versions of a Knowledge Panel — a search sidebar that provided information about a news outlet — to see which elements affected trust.…
How to Signal Trust in a Google Search

News Comments: What Happens When They’re Gon...

October 21, 2020

We worked with 24 Gannett-owned newsrooms and Coral by Vox Media to engage in the most ambitious test to-date of what comment sections mean to news sites. Read More
News Comments: What Happens When They’re Gone or When Newsrooms Switch Platforms

Want to Inform People About Registering to Vote? K...

October 1, 2020

The Center for Media Engagement teamed up with the Annette Strauss Institute for Civic Life to examine how news organizations can best communicate information about how to register to vote.…
Want to Inform People About Registering to Vote? Keep It Simple

Reporter Bios Alone Aren’t Enough to Boost T...

February 27, 2020

Providing reporter bios on a news website is a common practice. The Center for Media Engagement has already shown that reporter bios, when used in combination with other trust strategies,…
Reporter Bios Alone Aren’t Enough to Boost Trust

Testing Behind the Story Cards

January 30, 2020

We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news. Read More
Testing Behind the Story Cards

Images That Generate Clicks Among Both Liberals an...

December 17, 2019

  The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…
Images That Generate Clicks Among Both Liberals and Conservatives

Building Trust: What Works for News Organizations

February 26, 2019

The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences. Read More
Building Trust: What Works for News Organizations

Attacks in the Comment Sections: What It Means for...

January 24, 2019

In a new study, the Center for Media Engagement looked at how uncivil comments affect perceptions of a news site and ways journalists can address the problem. Read More
Attacks in the Comment Sections: What It Means for News Sites

Making Strangers Less Strange

November 14, 2018

In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse…
Making Strangers Less Strange

Subscription Messages

September 5, 2018

With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms. Read More
Subscription Messages