tag - newsroom
How to Signal Trust in a Google Search
January 27, 2021
The Center for Media Engagement tested several versions of a Knowledge Panel — a search sidebar that provided information about a news outlet — to see which elements affected trust....
Want to Inform People About Registering to Vote? K...
October 1, 2020
The Center for Media Engagement teamed up with the Annette Strauss Institute for Civic Life to examine how news organizations can best communicate information about how to register to vote....
Reporter Bios Alone Aren’t Enough to Boost T...
February 27, 2020
Providing reporter bios on a news website is a common practice. The Center for Media Engagement has already shown that reporter bios, when used in combination with other trust strategies, can boost reader trust in and engagement with news. Now we wanted to test how biographies alone influence reader perceptions....
Testing Behind the Story Cards
January 30, 2020
We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news....
Images That Generate Clicks Among Both Liberals an...
December 17, 2019
The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…...
Building Trust: What Works for News Organizations
February 26, 2019
The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences....
Attacks in the Comment Sections: What It Means for...
January 24, 2019
In a new study, the Center for Media Engagement looked at how uncivil comments affect perceptions of a news site and ways journalists can address the problem....
Making Strangers Less Strange
November 14, 2018
In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse groups together....
Subscription Messages
September 5, 2018
With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms....
News Comments: What Happens When They’re Gon...
October 21, 2020