Headlines

Coronavirus Coverage: The Effects of Headlines and Images on Facebook

Coronavirus Coverage: The Effects of Headlines and...

August 13, 2020

Coronavirus news can be overwhelming. To determine if newsrooms can help counteract the fatigue, the Center for Media Engagement tested the effects of three types of headlines and two types…
Political Coverage on Facebook

Political Coverage on Facebook

June 28, 2018

With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook. Read More