engagement

Covering Coronavirus: How Audience Needs are Changing and How Newsroom Coverage Compares

Covering Coronavirus: How Audience Needs are Chang...

May 26, 2020

The Center for Media Engagement took a snapshot of local news’ Facebook posts and public perceptions of local coverage of the coronavirus pandemic and compared it with coverage and public…
Covering Coronavirus: A Snapshot of the Information People Want and What Local Newsrooms are Reporting

Covering Coronavirus: A Snapshot of the Informatio...

April 1, 2020

The Center for Media Engagement took a snapshot of the stories local newspaper and broadcast news outlets posted to Facebook on March 23, 2020. On the same day, we launched…
Testing Behind the Story Cards

Testing Behind the Story Cards

January 30, 2020

We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news. Read More
What People Want to Know About the News

What People Want to Know About the News

October 31, 2019

Knowing what readers want out of a story – or what they think newsrooms often fail to address – provides an opportunity to increase trust. Read More
Story Labels Alone Don’t Increase Trust

Story Labels Alone Don’t Increase Trust

October 3, 2019

The Center for Media Engagement wanted to find out if labeling news stories (using labels such as news, analysis, opinion, or sponsored content) increases trust. Read More
The Keys to Powerful Solutions Journalism

The Keys to Powerful Solutions Journalism

August 22, 2019

  Solutions journalism offers comprehensive coverage of an issue by proposing solutions rather than just focusing on the problem. The Center for Media Engagement set out to determine how certain…
Clickbait Content May Not Be Click-worthy

Clickbait Content May Not Be Click-worthy

May 16, 2019

In today’s highly competitive digital environment, it can be tempting to turn to clickbait news. But covering news that emphasizes outrageous behavior by political leaders might actually backfire. Read More
How the Public, News Sources, and Journalists Think about News in Three Communities

How the Public, News Sources, and Journalists Thi...

November 16, 2018

This research project was led by the News Co/Lab at Arizona State University in collaboration with the Center for Media Engagement at The University of Texas at Austin. Together, we…
News Awareness in Fresno, Kansas City, and Macon

News Awareness in Fresno, Kansas City, and Macon

August 24, 2018

Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt…
A Progress Report: Media Engagement Through Theater

A Progress Report: Media Engagement Through Theate...

February 14, 2018

In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo:…
Chicago News Landscape

Chicago News Landscape

January 10, 2018

The Center for Media Engagement partnered with a local news organization, City Bureau, to explore attitudes towards, and preferences for, Chicago news media. Read More
Journalist Involvement in Comment Sections

Journalist Involvement in Comment Sections

September 10, 2014

Uncivil comments decreased when a journalist interacted with online commenters. Read More