tag - engagement
How to Connect with Disinvested Local News Audienc...
July 7, 2021
The Center for Media Engagement partnered with the Dallas Free Press to explore how Dallas residents perceive local media and how they think that media can better serve their communities....
Covering Coronavirus: How Audience Needs are Chang...
May 26, 2020
The Center for Media Engagement took a snapshot of local news’ Facebook posts and public perceptions of local coverage of the coronavirus pandemic and compared it with coverage and public opinion from one month earlier....
Covering Coronavirus: A Snapshot of the Informatio...
April 1, 2020
The Center for Media Engagement took a snapshot of the stories local newspaper and broadcast news outlets posted to Facebook on March 23, 2020. On the same day, we launched a survey asking people what information about the coronavirus (COVID-19) pandemic they wanted local news outlets to share....
Testing Behind the Story Cards
January 30, 2020
We explored whether the placement of the Behind the Story card on a news organization’s website affects readers’ recall of the card and trust in news....
Images That Generate Clicks Among Both Liberals an...
December 17, 2019
The Center for Media Engagement partnered with ProPublica to determine if news story headlines and images can be crafted in ways that appeal to both liberals and conservatives. We…...
What People Want to Know About the News
October 31, 2019
Knowing what readers want out of a story – or what they think newsrooms often fail to address – provides an opportunity to increase trust....
Story Labels Alone Don’t Increase Trust
October 3, 2019
The Center for Media Engagement wanted to find out if labeling news stories (using labels such as news, analysis, opinion, or sponsored content) increases trust....
The Keys to Powerful Solutions Journalism
August 22, 2019
Solutions journalism offers comprehensive coverage of an issue by proposing solutions rather than just focusing on the problem. The Center for Media Engagement set out to determine how certain…...
Clickbait Content May Not Be Click-worthy
May 16, 2019
In today’s highly competitive digital environment, it can be tempting to turn to clickbait news. But covering news that emphasizes outrageous behavior by political leaders might actually backfire....
How the Public, News Sources, and Journalists Thi...
November 16, 2018
This research project was led by the News Co/Lab at Arizona State University in collaboration with the Center for Media Engagement at The…...
News Awareness in Fresno, Kansas City, and Macon
August 24, 2018
Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot "fake news," but less than three-quarters of the people could correctly select fake headlines....
Political Coverage on Facebook
June 28, 2018
With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook....
A Progress Report: Media Engagement Through Theate...
February 14, 2018
In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)...
Chicago News Landscape
January 10, 2018
The Center for Media Engagement partnered with a local news organization, City Bureau, to explore attitudes towards, and preferences for, Chicago news media....
Journalist Involvement in Comment Sections
September 10, 2014