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Ethics in Public Relations

October 30, 2018 @ 8:00 am - 5:00 pm

Kathleen Lucente (Founder & President of Red Fan Communications) // October 30th, 2018 // 2:00pm-3:00pm // Belo Center for New Media (BMC) 5.208

What ethical challenges await the public relations professional? Kathleen Lucente, the Founder and President of Red Fan Communications, discusses a range of ethical choices and challenges facing those in the public relations profession, including: ensuring that reporters are fair, just, and honest in their coverage of one’s client, dealing with inappropriate client relations, maintaining honesty and transparency between a client and agency, and the challenges maintaining your client’s reputation while also maintaining yours as an agency in situations of crisis. This talk will be of interest to students wishing to pursue careers in public relations, as well as scholars researching the practices and effects of public relations.

After a successful and award-winning career working for IBM, JPMorgan, Ketchum Worldwide and other global brands and agencies, Kathleen Lucente moved to Austin just as the city became a hotbed for tech startups and investment. She is the founder and president of Red Fan Communications, an Austin-based public relations firm that has helped countless companies clarify their purpose, tell their unique stories, and establish lasting relationships with clients and customers. She serves on several boards and donates much of her and her staff’s time to local nonprofits that have tangible impact throughout the community, including the Trail of Lights, the ABC Kite Fest, the Health Alliance for Austin Musicians, and the Susan G. Komen Foundation.

The Media Ethics Initiative is part of the Center for Media Engagement at the University of Texas at Austin. Follow MEI and CME on Facebook for more information. Media Ethics Initiative events are open and free to the public.



October 30, 2018
8:00 am - 5:00 pm