Want to learn how to make political content go viral? Then vote for our proposal in the SXSW PanelPicker! Click here to vote for our session, titled “Making Politics Popular (Like Puppies).” Voting is open through Friday, August 25.

Want to learn how to make political content go viral? Then vote for our proposal in the SXSW PanelPicker! Click here to vote for our session, titled “Making Politics Popular (Like Puppies).” Voting is open through Friday, August 25.

How do you measure the success of a news site homepage? And what makes for a good news homepage in 2017? Researchers from the Center for Media Engagement will be answering these questions and more during a #MetricShift Twitter chat on Friday, August 11, at 1 p.m. ET. The chat,… Read More

Dr. Talia Stroud, director of the Center for Media Engagement, recently led a webinar on audience engagement for the Local Media Association (LMA). Slides and video of the presentation, “Top 5 Audience Challenges,” are available on the LMA website.

This summer, Center for Media Engagement research was published in two prestigious academic journals. First, CME researchers Josh Scacco, Cynthia Peacock and Talia Stroud had their work on how the structure of the comment section can affect the quality of the comments featured in the publication Journalism. Researchers… Read More

CME Director Talia Stroud speaks during the ISOJ breakfast panel. Center for Media Engagement Director Dr. Talia Stroud was one of five researchers to participate in a breakfast panel during the 18th annual International Symposium on Online Journalism (ISOJ), hosted by the Knight Center for Journalism in the Americas at… Read More

Center for Media Engagement collaborators at the Chattanooga Times Free Press were recently named finalists for the Pulitzer Prize. Journalists at the newspaper were recognized for their series “The Poverty Puzzle.” We worked with the journalists to measure the Chattanooga community’s response to the series. We found that the… Read More

The Center for Media Engagement conducted a webinar for the Institute for Nonprofit News on best practices for engaging digital audiences. During the webinar, Director Dr. Talia Stroud discussed: Proven techniques for improving engagement How to use them in your newsroom Outcomes of using key engagement tools such as comment… Read More

Faculty Research Associate Dr. Josh Scacco recently presented Center for Media Engagement’s research on clickbait headlines at the American Copy Editors Society’s national conference. In his research with Dr. Ashley Muddiman, Scacco found that question-based headlines lead to more negative attitudes about the headline and more negative expectation for the… Read More

The Center for Media Engagement has released its 2016 Annual Report, which outlines the project’s research and accomplishments from last year. Highlights of the report include: CME released 10 research reports on issues facing the news industry. These reports cover topics such as… Read More