Event: SXSW Panel “How Newsrooms Can Help Bridge Divides”

Join the Center for Media Engagement at SXSW for an in-depth discussion on “How Newsrooms Can Help Bridge Divides.” We’ll be hosting a virtual viewing party and chat on Wednesday, March 17 at 2:00 p.m. Central on our session page: http://bit.ly/CMEatSXSW. Can’t make it? No problem. Our panel is available for streaming starting Tuesday, March 16 also on the session page.


Gina Masullo, Center for Media Engagement
Alicia Bell, Free Press
Erica Anderson, Spaceship Media


Our society is witnessing an entrenchment of divisiveness – the media versus the public, Democrats versus Republicans, urban versus rural – that is so deep it even influences whether people wear masks during a global pandemic. A new approach, called connective democracy, seeks to bridge these divides by identifying strategies for getting people to talk across differences. Newsrooms can play a transformative role in this effort.

This panel will offer clear takeaways for newsroom leaders and journalists about how they can use the principles of connective democracy to better connect with and retain an audience. Connective democracy offers a roadmap to help newsrooms better understand their communities and humanize those with diverse views to help people appreciate other perspectives.