CME Research Shared at ONA Conference

Research Associate Shannon McGregor presented Center for Media Engagement research at the Online News Association’s annual conference in Denver.

Shannon was joined by Scott Smallwood of The Chronicle of Higher Education for the session “What We Really Mean When We Talk About Empathy and Analytics.” For her presentation, Shannon shared some of CME’s research-based forms of measuring engagement, including:

  • Make a quiz
  • Get involved in the comments
  • Use the “Respect” button
  • Monitor online conversation (through Twitter or other social media)

To watch video of Shannon’s presentation, visit the Online News Association’s website.