The Center for Media Engagement’s paper, “Like, recommend, or respect? Altering political behavior in news comment sections,” has been published in the latest edition of the New Media & Society academic journal.
In the paper, researchers Talia Stroud, Ashley Muddiman and Josh Scacco share their research on engagement buttons. Through an experiment, the researchers found that people were more likely to click on buttons associated with counter-attitudinal comments when the button was labeled with “Respect” as opposed to “Like” or “Recommend.”
The research in the paper influenced our Engaging Buttons plugin, which allows users to add a “Respect” button to their own websites.