Patrick Jamar is a current Ph.D. Student at The Stan Richards School of Advertising and Public Relations at The University of Texas at Austin; studying science communication as it intersects with environmental sustainability, new media, and consumer psychology. His research tends to observe aspects of public service announcements and social good campaigns; using quantitative or qualitative research methodologies with both / either psychological and / or social theory (https://www.researchgate.net/profile/Patrick_Jamar). He has a Master of the Arts Degree in Advertising from Michigan State University and a Bachelors of Business Administration Degree in Marketing as well. In his free time, he enjoys hiking, jogging, and camping with friends and family.