Online Quizzes and Interest in Political News

Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.

Online Polls vs. Quizzes

Although polls can be engaging for site visitors, there are downsides. Quizzes help news audiences learn more in a fun and engaging way.

Engagement Buttons

What if, instead of clicking a “Like” button, one could click “Respect”?