Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.
In order to create tools that news organizations can use, we must first do research to find out what works and what doesn’t.
Although polls can be engaging for site visitors, there are downsides. Quizzes help news audiences learn more in a fun and engaging way.
What if, instead of clicking a “Like” button, one could click “Respect”?