With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms.
We seek out ways for news organizations to improve online engagement with their readers.
Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot “fake news,” but less than three-quarters of the people could correctly select fake headlines.
With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook.
Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.
In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)
With the help of City Bureau, our researchers analyzed what people in Chicago think about the news media and how it varies depending on where people live.
The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement’s research with the Trust Project.
In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics.
In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and social referrals.
People who receive mobile news notifications more frequently visit the corresponding news applications.