Building Trust: What Works for News Organizations

The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences.

Making Strangers Less Strange

In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse groups together.

Using Links to Keep Readers on News Sites

Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content

Subscription Messages

With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms.

News Awareness in Fresno, Kansas City, and Macon

Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot “fake news,” but less than three-quarters of the people could correctly select fake headlines.

Political Coverage on Facebook

With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook.

Online Quizzes and Interest in Political News

Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.

A Progress Report: Media Engagement Through Theater

In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)

Chicago News Landscape

With the help of City Bureau, our researchers analyzed what people in Chicago think about the news media and how it varies depending on where people live.

Trust in Online News

The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement’s research with the Trust Project.