The Center for Media Engagement’s new study aims to help news organizations build trust with their audiences.
We seek out ways for news organizations to improve online engagement with their readers.
In the aftermath of the 2018 midterm elections, it is clear that our country is divided. This report reviews best practices from academics and journalists on how to bring diverse groups together.
Our research finds that audiences are more likely to click on links that use images in their layout, appear at the end of a page and reflect related content
With funding from the American Press Institute, CME researchers tested different engagement methods aimed at prompting new subscribers in three different newsrooms.
Our researchers surveyed 4,584 people in three U.S. news markets and found that people generally read national news more, but they perceived local news somewhat more favorably. Nearly 90% felt at least somewhat confident they could spot “fake news,” but less than three-quarters of the people could correctly select fake headlines.
With the help of a national newsroom, we conducted 118 experiments on Facebook to test the success of different headlines, images, and status updates on Facebook.
Our researchers found that online political quizzes increase people’s interest in political news and make them feel more knowledgeable about politics.
In partnership with The Center for Investigative Reporting (CIR), we are analyzing how attitudes change based on seeing a play. This is a progress report on our first effort. (photo: Leah Mahan)
With the help of City Bureau, our researchers analyzed what people in Chicago think about the news media and how it varies depending on where people live.
The inclusion of Trust Indicators can result in higher opinions about the news organizations and journalists that use them, according to the Center for Media Engagement’s research with the Trust Project.